WORK
Elverheim Vodka
Packaging Design
The Elephant Man
Styleframes
Light
3D Motion Graphics
A Shape of Things to ComeStyleframes
Integrity: Unveiling Brutalist Architecture
Editorial Design,
Spatial Design
The Visible Invisible: Surveillance in the Digital Age
Editorial Design, Generative Design,
Visual Identity Design
Independent LensPoster/Brochure
Email
Instagram
LinkedIn
Résumé
© Jonathan Kusnadi
2022–2025 All Rights Reserved
The Elephant Man
Styleframes
Concept
In The Elephant Man, John Merrick is repeatedly exploited by people who capitalize on his appearance, essentially treating him as a spectacle for public amusement rather
than a human being.
The deformed marionette puppet serves as a haunting parallel to John Merrick—suspended, controlled, and moved for others’ amusement. In the end, the strings snap
and the puppet sits up echoing Merrick’s own quiet liberation.
Rendered in black and white with a subtle grain, the imagery mirrors the style of the
movie, evoking the atmosphere of the 1890s Victorian era.
KeywordsControl, Isolation, Spectacle, Resilience, Humanity
TypographyTiempos Fine is used as the primary typeface for its elegance and sharpness, complementing the stark theme of exploitation explored in the movie.
Neue Haas Grotesk serves as the secondary typeface, offering enough contrast while still maintaining its sophistication.
Moodboard
Light and Color Reference
ProcessFrom sourcing antique items at the flea market to modifying the puppet’s strings and face, the process involved enhancing details and blending elements through photo compositing in Lightroom and Photoshop.
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